Innovation that works in your world, not just ours.

Youri de Jong
Strategy & Innovation Lead

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perspective
Why your data transformation is failing (and how to get it back on track)
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Innovation without impact is just expensive brainstorming. We figure out what your business truly needs before building anything. Not after.

What we deliver

Business Problem Analysis

Understanding what your business actually needs to grow. We dig beneath surface requests to find the real challenges holding you back, using design thinking to uncover root causes that others miss.

User Experience Design

Building solutions with your people, not just for them. We design through collaborative workshops where your teams help shape the solution, ensuring what we build fits naturally into how your people actually work.

Adoption Planning

Making sure your innovation actually gets used, not forgotten. We design solutions that become part of how work gets done, so your investment pays off long after launch day.

  • Top 3% talent. Always. Only the very best data minds join our team.
  • You set the what. We handle the who. Focus on business goals—we’ll bring the right people.
  • Scale without friction. We grow your BI team fast when your business demands it.
  • Continuity guaranteed. Our strong employer brand ensures zero disruption.
  • Deep industry fluency. Teams that speak your business as well as your data.
  • 3x faster delivery. Proven models and tooling make us move quicker than in-house BI.
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Innovation isn’t a hackathon: Why real innovation needs real commitment
Perspective
Author Name
Author position
Innovation isn’t a hackathon: Why real innovation needs real commitment
May 19, 2025
Data Innovation
De-risking data projects: The practical side of innovation
Perspective
Why the real risk in data projects is building too soon
Author Name
Author position
De-risking data projects: The practical side of innovation
July 21, 2025
Data Innovation

Team

Innovation Lead & Co-founder All Your BI
Ruben Monster
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Strategy & Innovation Lead
Youri de Jong
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Innovation Consultant
Maurits Oldenburg
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Innovation Consultant
Mila van Rossum
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Most companies approach innovation like 'oh, Harry has a good idea, let's go try that' or 'let's take a Friday and have a hackathon.' But if you want actual return on investment from innovating, it requires a very structured approach.

Youri de Jong
Strategy & Innovation Lead at All Your BI

AYBI Thinking

At AYBi, we cut through the noise to give meaning to data. It’s not about technology — it’s about real connection. With the ambition of true data wizards, we transform insights into action. Expect everything.

Perspectives
When Every Second Counts in Global Trade
Case
When Every Second Counts in Global Trade
September 5, 2024
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$5 Billion Worth of Equipment Tells Its Own Story
Case
$5 Billion Worth of Equipment Tells Its Own Story
August 13, 2024
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The Quiet Revolution in Port Communications
Case
The Quiet Revolution in Port Communications
August 13, 2024
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When One Day a Week Returns to Your Team
Case
When One Day a Week Returns to Your Team
August 13, 2024
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